distribution channel

A distribution channel is the pathway through which products or services travel from the producer to the end consumer. It includes all the steps and entities involved, such as manufacturers, wholesalers, retailers, and online platforms. Think of it as a network that helps deliver items to you, like groceries or electronics. This process ensures that products are available where and when they are needed, allowing consumers to purchase them easily. Effective distribution channels enhance customer satisfaction and can influence a company’s success in the market.