affiliates

Affiliates are businesses or individuals that partner with a company to promote its products or services. They earn commissions or fees for helping generate sales or leads, acting as extended sales channels. For example, a website might include links to a retailer, and if visitors click those links and make a purchase, the website earns a percentage of the sale. Affiliates benefit from earning passive income through their marketing efforts, while companies expand their reach without directly investing in advertising. This mutually beneficial relationship is foundational to many online marketing strategies.