Trade publishing

Trade publishing refers to the process of producing and distributing books intended for a general audience, including fiction and non-fiction titles. This sector encompasses a variety of genres, from bestsellers to literary works, and aims to engage readers directly. Trade publishers handle everything from editing and design to marketing and sales. They typically sell books through retail channels like bookstores and online platforms. Unlike academic or specialized publishing, which targets niche markets, trade publishing focuses on reaching a wide readership, making literature accessible and appealing to the everyday consumer.