Kotler's Ten Steps

Kotler's Ten Steps provide a systematic approach to marketing planning. They include defining your market, analyzing customer needs, segmenting the audience, setting clear objectives, developing a marketing strategy, creating an action plan, budgeting, implementing the strategy, monitoring progress, and evaluating results. Each step builds on the previous one to ensure a comprehensive understanding of the market and effective communication with customers. This method helps businesses tailor their marketing efforts, allocate resources wisely, and ultimately enhance customer satisfaction and loyalty.