Four Ps (Product, Price, Place, Promotion)

The Four Ps—Product, Price, Place, and Promotion—are key factors in marketing a product or service. "Product" refers to what is being offered, including its features and benefits. "Price" is what customers pay to buy it, considering value and competition. "Place" involves where the product is sold and how it's distributed to reach customers effectively. "Promotion" includes the strategies used to inform and persuade potential buyers, such as advertising, sales, and branding efforts. Together, these elements help businesses meet customer needs, stand out in the market, and achieve sales success.