Kotler's Model of Marketing

Kotler's Model of Marketing emphasizes understanding customer needs and creating value. It consists of five key steps: identifying the target market, researching customer preferences, developing a marketing strategy based on insights, implementing the strategy through various channels, and evaluating the effectiveness of marketing efforts. The model highlights the importance of adapting to changes in consumer behavior and competition, ensuring that products or services meet the demands of the market effectively. Overall, it focuses on building strong customer relationships by delivering better customer experiences.