B2C Marketing

B2C marketing, or Business-to-Consumer marketing, involves companies targeting individual customers to promote and sell their products or services. It focuses on understanding consumer needs and preferences to create appealing messages and experiences. This approach often uses advertisements, promotions, social media, and retail stores to reach a broad audience. The goal is to build brand awareness, drive purchases, and foster customer loyalty. Essentially, B2C marketing bridges the gap between businesses and everyday consumers, making products or services attractive and accessible to individuals in their personal environments.