Philip Kotler - Marketing Author

Philip Kotler is a renowned marketing expert and author, often referred to as the "father of modern marketing." He has greatly influenced how businesses understand and engage with customers. Kotler emphasizes the importance of market research, strategic planning, and customer satisfaction in creating effective marketing strategies. His seminal book, "Marketing Management," is widely used in both academia and the business world, providing valuable insights into how companies can effectively position their products and services in a competitive marketplace. Kotler’s work stresses that successful marketing goes beyond selling; it involves creating value for customers.