Email Personalization

Email personalization refers to the practice of tailoring email content to individual recipients based on their preferences, behaviors, or demographics. This can include using the recipient's name, suggesting products based on past purchases, or sending targeted messages at specific times. The goal is to make emails more relevant and engaging, which can lead to higher open rates and better customer experiences. By understanding who the recipient is and what they like, businesses can create more meaningful connections and increase the effectiveness of their email marketing efforts.