Kotler's 4 Ps

Kotler's 4 Ps—Product, Price, Place, and Promotion—are key elements businesses use to succeed in the market. "Product" refers to what the business offers, like a good or service, designed to meet customer needs. "Price" is what customers pay; setting the right price affects sales and profits. "Place" involves the distribution channels where the product is sold, ensuring it reaches customers conveniently. "Promotion" encompasses marketing efforts like advertising and sales tactics to attract and retain customers. Together, these elements help a business attract the right customers, deliver value, and stay competitive.