Grönroos

Grönroos refers to the work of Christian Grönroos, a Finnish academic known for his contributions to service marketing and management. He emphasizes the importance of relationships between businesses and customers, suggesting that creating value goes beyond just providing products. Grönroos introduced the concept of "Service Logic," which focuses on co-creating value through interactions and experiences. This approach highlights the need for businesses to build lasting relationships and understand customer needs to succeed in today’s competitive market. His theories offer insights into how organizations can enhance customer satisfaction and loyalty through effective service delivery and engagement.