Nordic School of Marketing

The Nordic School of Marketing is an academic approach that emphasizes understanding customer needs and behaviors through a Nordic perspective, focusing on sustainable and responsible marketing practices. It integrates insights from Nordic countries known for innovation and social responsibility, advocating for strategies that create value for both businesses and society. The school promotes a holistic view, considering customers, companies, and society as interconnected, and encourages ethical, innovative, and long-term marketing strategies grounded in research and real-world relevance.