Christian Grönroos

Christian Grönroos is a Finnish expert in marketing and service management. He is best known for developing the concept of "relationship marketing," which emphasizes building long-term relationships between companies and customers rather than just focusing on individual sales. Additionally, he introduced the "service quality" model, highlighting how consistent, high-quality service influences customer satisfaction and loyalty. His work helps businesses understand how to create meaningful, ongoing interactions with their customers to foster trust, loyalty, and sustained success.