Nordic School of Service Research

The Nordic School of Service Research is a branch of academic study focused on understanding how services are created, delivered, and experienced. Originating in Nordic countries like Sweden, Denmark, and Finland, it emphasizes the importance of interactions between service providers and customers. Researchers explore how these interactions shape experiences and value, considering factors like context, relationships, and service design. This approach integrates insights from various fields, including sociology and marketing, to enhance service quality and innovation, ultimately aiming to improve customer satisfaction and business performance.