European Journal of Marketing

The European Journal of Marketing is a scholarly publication that focuses on research related to marketing practices and theories in Europe and beyond. It features articles by experts in the field, covering various topics such as consumer behavior, brand management, and digital marketing. The journal aims to share valuable insights and innovative ideas that can help businesses and marketers improve their strategies and understand market dynamics. Readers include academics, practitioners, and students interested in the latest trends and research findings in marketing, making it a significant resource for those involved in the discipline.