J. Scott Armstrong

J. Scott Armstrong is a renowned professor and researcher in the field of marketing and forecasting. He is best known for his work on predictive models and decision-making processes, particularly in relation to forecasting accuracy and the social sciences. Armstrong has authored significant publications, including the "Principles of Forecasting," which outlines methods to improve forecasting practices. His contributions emphasize the importance of using structured, scientific approaches to predict future events, which can help businesses and organizations make more informed decisions. His research has influenced both academic approaches and practical applications in various industries.