J. Scott Armstrong (Academician)

J. Scott Armstrong is an American academic known for his work in the field of forecasting and business decision-making. He emphasizes the importance of using systematic methods and data analysis to make predictions and improve organizational strategies. Armstrong has contributed significantly to understanding effective forecasting techniques, including the significance of judgment in predictions. He is a respected figure in marketing and management studies and has authored numerous articles and books on these topics. His research aims to enhance how businesses anticipate future trends and make informed choices based on evidence rather than intuition alone.