Jochen Wirtz

Jochen Wirtz is a prominent academic and expert in the field of service management and marketing. He is known for his research on the strategies and practices that enhance customer experiences and service delivery in various industries. Wirtz has authored several books and articles that explore how companies can effectively manage their services to meet customer needs and improve satisfaction. His work often focuses on the importance of service innovation and the role of technology in transforming service industries. His insights are valuable for both scholars and practitioners aiming to enhance service quality and operational efficiency.