Jochen Wirtz (academic)

Jochen Wirtz is an academic known for his expertise in marketing, particularly in services marketing and customer management. He teaches at the National University of Singapore and has published numerous research papers and books on topics like service innovation, service quality, and customer experience. Wirtz's work helps businesses understand how to better meet customer needs and improve their service delivery, emphasizing the importance of creating value for clients. His insights are influential in both academic circles and practical business applications, bridging theory and real-world practice.