The Marketing Science Institute

The Marketing Science Institute (MSI) is a non-profit organization dedicated to advancing the field of marketing through research and education. Founded in 1961, it connects scholars and business professionals to foster collaboration on marketing challenges. MSI funds research projects, shares knowledge, and hosts events that explore new marketing strategies and techniques. Its goal is to improve marketing practices by applying scientific methods, helping companies understand customer behavior and making informed decisions. By bridging academic insights and practical applications, MSI enhances the effectiveness of marketing in various industries.