Kotler (Philip Kotler)

Philip Kotler is a renowned marketing expert, often referred to as the "father of modern marketing." He has significantly influenced how businesses understand consumer behavior and develop marketing strategies. His work emphasizes the importance of market research, segmentation, targeting, and positioning to effectively reach and satisfy customers. Kotler's books and teachings provide frameworks for creating value and building strong brands. He advocates for a holistic approach to marketing that considers social responsibility and sustainability, aligning business goals with the greater good. His ideas remain foundational for both academics and practitioners in the field of marketing.