Kotler's Marketing Model

Kotler's Marketing Model emphasizes understanding the marketplace and customer needs to create value. It starts with analyzing the environment, including competition and market trends, then identifying target markets and their needs. The company develops a marketing strategy by defining how it will deliver value through the 4 Ps: Product, Price, Place, and Promotion. The goal is to attract and satisfy customers, build relationships, and achieve organizational objectives. Essentially, the model guides businesses in systematically understanding their market, developing appropriate offerings, and communicating effectively to meet customer demands and sustain growth.