
McCarthy's Marketing Mix
McCarthy's Marketing Mix, often known as the 4 Ps, consists of Product, Price, Place, and Promotion. - **Product** refers to what you are selling, including its features, design, and quality. - **Price** is how much customers pay for the product, influencing demand and profitability. - **Place** involves where and how your product is sold, ensuring it reaches the target audience effectively. - **Promotion** encompasses the marketing strategies used to communicate with customers, including advertising and public relations. Together, these elements help businesses satisfy customer needs and achieve their marketing goals.