E. Jerome McCarthy

E. Jerome McCarthy was an American marketing professor best known for developing the "4 Ps" of marketing: Product, Price, Place, and Promotion. This framework helps businesses create effective marketing strategies by addressing key aspects of a product or service. The "4 Ps" serve as a guideline for marketers to ensure they meet customer needs and successfully compete in the marketplace. McCarthy's work has significantly influenced modern marketing practices, making it easier for companies to craft cohesive and effective marketing plans. His concepts remain foundational in marketing education and practice today.