4Ps

The 4Ps represent key aspects of marketing that help a business attract and satisfy customers. Product refers to what you’re selling—its features, quality, and what makes it unique. Price is how much you charge, considering costs and what customers are willing to pay. Place involves where and how the product is sold, such as stores or online channels. Promotion covers how you inform and persuade customers to buy, including advertising and sales efforts. Together, the 4Ps guide how a business develops its offerings and reaches its target audience effectively.