Kotler's Framework

Kotler's Framework is a way marketers analyze and plan their strategies by focusing on four key areas: the product (what is being offered), the price (cost to customers), the place (distribution channels), and promotion (marketing communications). Together, these elements help a business understand how to attract and satisfy customers efficiently. It's often called the "4 Ps" of marketing, providing a structured approach to developing a successful marketing plan that aligns with customer needs and business goals.