Robert J. Dolan

Robert J. Dolan is an influential figure in marketing and business education, known for his work on customer value and management practices. He served as a professor and dean at the University of Michigan's Ross School of Business, where he emphasized the importance of understanding customer needs in creating effective marketing strategies. Dolan has contributed to academic literature and has also worked with various companies, helping them improve their marketing approaches and develop customer-focused practices. His insights blend theory and practical application, making significant impacts on both academic and business communities.