Philip Kotler (Marketing Strategist)

Philip Kotler is a renowned marketing strategist and professor, often referred to as the "father of modern marketing." He has written extensively on marketing principles and strategies, emphasizing the importance of understanding consumer behavior and market dynamics. Kotler’s work introduces key concepts like the marketing mix (product, price, place, promotion) and market segmentation, helping businesses effectively reach their target audiences. His insights have shaped marketing practices globally, guiding companies in creating value and building strong customer relationships. Kotler's contributions have made marketing a vital discipline in both business and academia.