Uncertainty reduction theory

Uncertainty Reduction Theory explains how people seek information to feel more comfortable and predict what others might do, especially during initial interactions. When we meet someone new, we naturally want to reduce uncertainty about their opinions, intentions, or behavior to build trust and understanding. Through questions, observation, or shared experiences, we gather information to clarify these unknowns. Essentially, the theory highlights the human desire to minimize confusion and establish clearer relationships, making interactions smoother and more predictable.