The Service-Dominant Logic: Premises, Perspectives, and Prospects

The Service-Dominant Logic (S-D Logic) is a way of understanding how businesses create value. Instead of focusing just on selling products, it emphasizes that value arises from interactions and relationships, with services being central. It considers that both businesses and customers co-create value through continuous exchange, knowledge sharing, and collaboration. The logic shifts the perspective from products as the main offering to the idea that providing experiences, solutions, and ongoing relationships is key. Overall, S-D Logic encourages a view of business where service, relationships, and value co-creation are fundamental.