Market Orientation Scale

The Market Orientation Scale is a tool used by businesses to measure how well they understand and respond to what customers want and need. It assesses three key areas: whether the company gathers customer insights (customer focus), shares this information internally (interdepartmental coordination), and acts on it to improve products or services (market responsiveness). A high score indicates the company is strongly focused on understanding and satisfying customers, which can lead to better relationships, increased sales, and long-term success. Essentially, it helps businesses evaluate and strengthen their approach to meeting market demands.