Product Orientation

Product orientation is a business approach that focuses primarily on the quality and features of a product rather than on customer needs or market trends. Companies that adopt this strategy believe that if they create a superior product, customers will naturally want to buy it. This mindset often prioritizes innovation and efficiency in production over understanding consumer preferences. While it can lead to high-quality offerings, it may risk alienating customers if their needs and desires are not considered, potentially resulting in a disconnect between what the company produces and what people actually want to buy.