The Service-Dominant Logic (S-D Logic)

Service-Dominant Logic (S-D Logic) is a way of thinking about business and economics that emphasizes the importance of services over traditional goods. It suggests that the core of value creation lies in relationships and interactions rather than just in the products themselves. In this view, all businesses are essentially service providers, focusing on how they help customers solve problems and meet needs. This approach highlights collaboration, co-creation, and the mutual benefits derived from engaging with customers, rather than simply exchanging goods for money. It shifts the perspective from transactions to valuing the experience and relationships built around services.