S-D Logic Foundations

Service-Dominant (S-D) Logic Foundations view businesses as centers of value co-creation, where value arises through interactions between companies and customers rather than just selling products. It emphasizes that products are ways to deliver services, and that relationships, knowledge, and collaboration are key to creating tailored solutions. Instead of focusing solely on transactions, S-D Logic highlights ongoing exchanges where both parties learn and benefit, fostering deeper engagement and innovation. This perspective transforms business thinking from selling goods to delivering meaningful, customized experiences through shared understanding and co-production.