Positioning Strategy

Positioning strategy in marketing refers to how a brand or product is perceived by consumers in relation to competitors. It involves identifying and communicating the unique qualities and benefits that make it stand out in the market. By clearly defining the target audience and creating a distinctive image, companies aim to influence how customers view their offerings. This helps in forming strong associations and preferences, ensuring that when potential customers think of a specific need or desire, they immediately think of that brand. Effective positioning ultimately drives customer choice and loyalty.