Product Strategy

Product strategy in product marketing involves defining how a product will meet the needs of customers and stand out in the market. It includes identifying target audiences, understanding their problems, and outlining how the product will solve these issues better than competitors. This strategy guides decisions on features, pricing, positioning, and promotion to ensure that the product resonates with customers and achieves business goals. Essentially, it’s a roadmap that helps a company turn an idea into a successful product that customers love and choose over others.