Segmentation Strategy

A segmentation strategy involves dividing a broad target market into smaller, more manageable groups based on shared characteristics. This can include demographics (like age or income), geographic locations, behaviors, or interests. By identifying these segments, companies can tailor their marketing efforts to better meet the needs and preferences of each group. This targeted approach helps improve customer satisfaction and increases the effectiveness of marketing campaigns, as businesses can communicate more relevant messages to each specific audience. Overall, it's about understanding and addressing the unique preferences of different customer segments to drive success.