creative briefs

A creative brief is a document that outlines the essential details of a project, guiding the creative team in their work. It includes information about the target audience, project goals, key messages, and any specific requirements or constraints. By clearly defining these elements, the brief helps ensure that all stakeholders are aligned and that the final creative output meets expectations. It serves as a roadmap for designers, marketers, and other creatives, making the process more efficient and focused. Essentially, it bridges the gap between ideas and execution.