Creative Brief

A creative brief is a document that outlines the essential details and goals for a marketing or design project. It communicates what the project aims to achieve, who the target audience is, key messages, and any specific requirements or preferences. Think of it as a roadmap that guides creative teams, ensuring everyone understands the purpose and direction. By clearly defining objectives and expectations upfront, a creative brief helps produce consistent, focused, and effective work that aligns with the client's vision and business goals.