STP Model

The STP Model stands for Segmentation, Targeting, and Positioning. It’s a strategic approach businesses use to identify and serve their ideal customers effectively. First, they divide the broad market into smaller groups with similar needs or characteristics (Segmentation). Then, they choose which groups to focus on (Targeting). Finally, they craft a unique message or image about their product to appeal specifically to that group (Positioning). This process helps companies tailor their marketing efforts, making them more relevant and efficient in reaching the right customers.