B2B Segmentation

B2B segmentation is the process of dividing business customers into distinct groups based on shared characteristics, such as industry, company size, location, or purchasing behavior. This helps companies understand their customers better and tailor their marketing strategies to meet specific needs. For example, a software company might target small retail businesses differently than large manufacturers. By focusing on these segments, businesses can create more effective messages, improve customer relationships, and ultimately drive sales by addressing the unique challenges and goals of each group.