Consumer Behavior Theory

Consumer Behavior Theory explains how individuals make decisions about what to buy, use, or value. It considers factors like personal preferences, cultural influences, social context, and economic circumstances that shape purchasing choices. The theory helps businesses understand what motivates consumers, how they evaluate options, and what influences their satisfaction and loyalty. Essentially, it combines psychology, economics, and marketing to analyze why people act the way they do as consumers, aiming to predict and influence buying patterns effectively.