AIDAS Model

The AIDAS model is a marketing framework that describes the steps a customer goes through before making a purchase. It stands for Attention, Interest, Desire, Action, and Satisfaction. First, a business grabs the customer’s attention; then, it sparks interest and desire for the product or service. Next, the customer takes action, like making a purchase. Finally, satisfaction ensures the customer’s needs are met, encouraging loyalty and positive word-of-mouth. This model helps marketers design effective strategies to guide potential customers from awareness to becoming loyal buyers.