positioning techniques

Positioning techniques refer to strategies used to define how a product, service, or brand is perceived in relation to competitors. This involves identifying a unique value or benefit that distinguishes it in the minds of consumers. Techniques may include emphasizing quality, price, user experience, or specific features. Effective positioning involves understanding target audiences and crafting clear messaging to resonate with them, ensuring the offering stands out and is associated with desired attributes. The goal is to create a strong, positive impression that influences consumer preference and purchasing decisions.