Laura Ries

Laura Ries is a prominent marketing strategist and author known for her expertise in branding and positioning. She co-authored several influential books, including "The 22 Immutable Laws of Branding" and "War in the Boardroom." Ries emphasizes the importance of creating strong, distinct brands that resonate with consumers. She advocates for a clear focus on a brand's unique qualities, arguing that effective positioning can help businesses stand out in competitive markets. Her insights have shaped modern marketing strategies, helping companies build recognizable and trusted brands.