Market Sizing

Market sizing is the process of estimating the potential size and value of a particular market for a product or service. It involves analyzing factors like the number of potential customers, their purchasing behaviors, and the overall demand in different regions or countries. This information helps businesses understand the opportunities and risks in entering a new market, allowing them to make informed decisions about investments, marketing strategies, and product launches. Essentially, it provides a clear picture of how much revenue a company could realistically expect from a specific market.