20th-century branding

20th-century branding refers to the strategies companies used to create a strong identity for their products or services. This involved developing logos, catchy slogans, and consistent messaging across advertising. Companies aimed to differentiate themselves from competitors and build customer loyalty by establishing an emotional connection with consumers. Iconic brands like Coca-Cola and Nike emerged, using media and celebrity endorsements to enhance their image. The focus was not just on the product itself, but also on the lifestyle and values it represented, shaping consumer perceptions and driving purchasing decisions in an increasingly competitive marketplace.