Simon Sinek

Simon Sinek is a British-American author and motivational speaker known for his insights on leadership and organizational success. He popularized the concept of "Start With Why," which emphasizes the importance of understanding the purpose behind actions and goals. According to Sinek, inspiring leaders and organizations focus on their core beliefs and mission, which motivates employees and attracts customers. His TED Talk and books, such as "Start With Why" and "Leaders Eat Last," encourage a deeper understanding of how effective communication and purpose-driven leadership can foster trust, loyalty, and innovation in both business and personal development.