personal brand

A personal brand is the image and impression you create for yourself in both personal and professional settings. It encompasses your values, skills, passions, and how you communicate them to others. Just like companies market products, individuals can cultivate a unique identity that reflects who they are and what they stand for. This helps you stand out, build credibility, and attract opportunities, whether for a job, collaborations, or networking. Essentially, it’s about taking control of how you are perceived in the world and using that perception to achieve your goals.