Asterism (public speaking)

Asterism in public speaking refers to the use of attention-grabbing techniques, such as anecdotes, humor, or visual aids, to engage the audience and enhance message retention. It involves strategically placing these elements to create memorable highlights throughout a presentation. Asterism makes the content more relatable and enjoyable, allowing the speaker to establish a connection with listeners. By effectively employing asterism, speakers can clarify complex ideas and keep the audience focused, ultimately leading to a more impactful communication experience.